Privacy Policy

PKA Company Limited collects information about its customers that is necessary to process payments, make delivery of customer orders and provide a high standard of customer support. Occasionally we may contact our customers with special offers or to find out how we can enhance our service. We will not provide details of our customers to any other organisation, except to comply with statutory or legal obligations.

1. Who we are

We are PKA Company Limited. We are committed to maintaining the trust and confidence of our visitors to our website and in branch trade counter customers. We want you to know that PKA is not in the business of selling, renting or trading email lists with other companies and businesses for marketing purposes. In this Privacy Policy, we provided lots of information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others and crucially how we keep it secure.

For the purpose of General Data Protection (GDPR) 2016/679, the data controller is PKA Company Limited. Company number (03767880) and who can be contacted at the Head Office address, Sowerby Woods Industrial Estate,Barrow-in-Furness, Cumbria, LA14 4QR or by telephone: 01229 870168.

2. Your Privacy

During our dealings with you, we will collect and process personal information about you. Personal information includes any information allowing us to identify you as an individual, for example, your name, your email address or your telephone number.

We are committed to protecting your privacy. We will use your personal information in accordance with all applicable laws and regulations that relate to data protection and privacy, including the EU General Data Protection Regulation (GDPR).

This document tells you:

what personal information we collect;
why we collect this information;
how we will use it;
how long we will keep it;
who else will see it;
how you can contact us;
your rights in relation to the personal information that we hold, including your rights to change, delete and see your information.

When using our website, we will also place cookies on your device - please see our Cookies page for more information about the cookies we use and how you can change your cookie settings.

3. What information do we collect?

We collect the following types of information:

(a) Information we collect when you register with us

When you register with us, we will ask you for several pieces of information including:

your name;
your postal address;
your email address;
your telephone number;
a password - please keep this safe;
whether you would like to receive information from us via email, post or telephone;

(b) Information we collect about how you use our website

When you shop with us, or browse our website, we will collect:

information about any devices you have used (including the manufacturer, model and operating system, IP address, browser type and mobile device identifiers);
cookies and information about your online browsing and purchasing behaviour and history on our websites and apps, your location, your product selection, and information about when you click on one of our adverts (including those shown on other organisations' websites);
information when you write a review or ask a question or provide an answer via our FAQ section;
details of your purchases with or through us;
information about your preferences in connection with our website, for the purposes of enhancing and personalising your experience;
CCTV footage when you visit our premises; and
Information when you "share this" product review via Facebook, Twitter and other social media channels.

If you register an account with us, we may be able to link the information collected from you before registration and apply it to your registered account or future information that we collect after you have registered.

4. Why do we ask for this information?

When you place an order online, through our website, or through our contact centre, we also need your contact and payment information to enable us to take payment and fulfil your order. We also request your contact information and need your payment information when you shop offline with us through our trade counters. You can browse our website without providing us with any of this information. When you want to place an order via the website, we ask you to login or register so you can open a customer profile, save your browsing information and your preferences and retrieve them from any of your devices.

You may also provide us with personal information via our forums, product questions and reviews, survey responses or competition entries.

We will ask for or collect your information when you use our trade counters or our customer support services, including telephone support and instant messaging.

You do not have to give us permission to use our website.

We ask for your permission to send you marketing and promotional material using your address, & email address, so that we can send you newsletters, special offers, market research, and other marketing material that we believe may be of interest to you. If you give permission, you will be able to withdraw it at any time by:

emailing sales@pka-company.co.uk
telephoning 01229 870168
writing to us at Customer Service team, Sowerby Woods Industrial Estate,Barrow-in-Furness, Cumbria, LA14 4QR

Even if you choose not to receive this marketing information, we may still use your personal information to provide you with important services communications, including communications in relation to any orders you submit or products you purchase.

5. How do we use your personal information

We have set out below the purposes for which we use your personal information. We are also required by law to state a "legal basis for processing", i.e. to tell you on what grounds we can use your information, and this is also set out below. The legal basis for each purpose is that we have your consent for the use of your personal information, or that we need to use your personal information to perform a contract with you, or that the use of your personal information is necessary for our legitimate interests (in which case we will explain what those interests are).

PURPOSE OF PROCESSING INFORMATION	OUR LEGAL BASIS
Communicate with you about your order for a service or a product.	Contractual necessity - we use your personal information to meet our obligations under our contract with you (for example, to deliver a product you have ordered, our carriers need your contact number to find your premises).
Contact you about leaving a review on a product or service or providing feedback once your order has been completed or the service has been provided. notify you about changes to our services and to otherwise communicate with you. For example, we will use your contact details to respond to any queries that you submit to us.	Legitimate interests - we use your personal information to contact you so that we can ask you to provide feedback on the product or service you have ordered. Legitimate interests - we use your personal information to keep you up to date with information about our services, and to respond to your queries.
Send you information about products and services, including newsletters, vouchers, free gifts, deals, and information about products and events.	Legitimate interests - we use your personal information to send you this information. In some cases (such as where we're required to do so by law) we will also ask for your consent before sending you this information.
Review your past purchases and viewing history on our website to provide you with special offers or to tailor your experience online.	Legitimate interests - we use your personal information to provide you with these offers and to tailor your experience when using our online services.
Help us review, develop and improve the products and services we offer. For example, calls to our contact centres may be monitored and/or recorded for quality control and training purposes. We may also send you market research requests via email (which you can opt out of via that email). If you raise a query (for example about a product or about our service) while we still hold a recording of your telephone call, and we can investigate or answer your query by referring to this call, we may do so. This may mean that your call recording will be held until your query has been resolved.	Legitimate interests - we use your personal information to help us deliver the best quality of service to you and our other customers.
Improve and measure the effectiveness of our marketing communications, including online advertising. We sometimes compare limited information that we hold about you (for example, your email address or contact phone number) with third parties that also hold your information or have an existing online relationship with you in order to identify you as our customer and to enable us (or third parties on our behalf) to provide you with relevant marketing online. For example, we may compare your information with the information that social networking sites such as Twitter, Instagram, and Facebook hold on you, so that they can identify you as a customer and hence tailor the marketing you receive via their sites and products.	Legitimate interests - we use your personal information to deliver you a tailored experience when using such digital services, to help us understand the effectiveness of our advertising, and to make sure you see adverts that are most relevant to you.
Provide, enhance and personalise your experience on our digital services provided from our website.	Legitimate interests - we use your personal information to deliver you a tailored experience when using our digital services.
Carry out security checks to protect against fraudulent transactions and to prevent and detect criminal activity.	Legitimate interests - we use your personal information to protect against unlawful activities. In some cases, we may also be under a legal obligation to disclose your personal information (for example, to law enforcement agencies).
Address any claims made against us.	Legitimate interests - we use your personal information to address any claims you make against us. In some cases, we may also be under a legal obligation to disclose your personal information (for example, in connection with legal proceedings).

PURPOSE OF PROCESSING INFORMATION

OUR LEGAL BASIS

Communicate with you about your order for a service or a product.

Contractual necessity - we use your personal information to meet our obligations under our contract with you (for example, to deliver a product you have ordered, our carriers need your contact number to find your premises).

Contact you about leaving a review on a product or service or providing feedback once your order has been completed or the service has been provided. notify you about changes to our services and to otherwise communicate with you. For example, we will use your contact details to respond to any queries that you submit to us.

Legitimate interests - we use your personal information to contact you so that we can ask you to provide feedback on the product or service you have ordered. Legitimate interests - we use your personal information to keep you up to date with information about our services, and to respond to your queries.

Send you information about products and services, including newsletters, vouchers, free gifts, deals, and information about products and events.

Legitimate interests - we use your personal information to send you this information. In some cases (such as where we're required to do so by law) we will also ask for your consent before sending you this information.

Review your past purchases and viewing history on our website to provide you with special offers or to tailor your experience online.

Legitimate interests - we use your personal information to provide you with these offers and to tailor your experience when using our online services.

Help us review, develop and improve the products and services we offer. For example, calls to our contact centres may be monitored and/or recorded for quality control and training purposes. We may also send you market research requests via email (which you can opt out of via that email). If you raise a query (for example about a product or about our service) while we still hold a recording of your telephone call, and we can investigate or answer your query by referring to this call, we may do so. This may mean that your call recording will be held until your query has been resolved.

Legitimate interests - we use your personal information to help us deliver the best quality of service to you and our other customers.

Improve and measure the effectiveness of our marketing communications, including online advertising. We sometimes compare limited information that we hold about you (for example, your email address or contact phone number) with third parties that also hold your information or have an existing online relationship with you in order to identify you as our customer and to enable us (or third parties on our behalf) to provide you with relevant marketing online. For example, we may compare your information with the information that social networking sites such as Twitter, Instagram, and Facebook hold on you, so that they can identify you as a customer and hence tailor the marketing you receive via their sites and products.

Legitimate interests - we use your personal information to deliver you a tailored experience when using such digital services, to help us understand the effectiveness of our advertising, and to make sure you see adverts that are most relevant to you.

Provide, enhance and personalise your experience on our digital services provided from our website.

Legitimate interests - we use your personal information to deliver you a tailored experience when using our digital services.

Carry out security checks to protect against fraudulent transactions and to prevent and detect criminal activity.

Legitimate interests - we use your personal information to protect against unlawful activities. In some cases, we may also be under a legal obligation to disclose your personal information (for example, to law enforcement agencies).

Address any claims made against us.

Legitimate interests - we use your personal information to address any claims you make against us. In some cases, we may also be under a legal obligation to disclose your personal information (for example, in connection with legal proceedings).

6. How long do we keep your personal information?

We are required by law to keep your personal information only for as long as is necessary for the purposes for which we are using it. The period for which we keep your personal information will be determined by a number of criteria, including the purposes for which we are using the information, the amount and sensitivity of the information, the potential risk from any unauthorised use or disclosure of the information, and our legal and regulatory obligations.

7. Who do we share your personal information with?

We may disclose your personal information to third parties, including in the following circumstances:

We use third parties to carry out certain activities on our behalf that involve the processing of personal information. For example, we may engage third party service providers to fulfil orders, deliver packages, send postal mail, SMS text messages and email, maintain and update our databases of customer details (including the removal of repetitive or incorrect information), analyse data to help us develop, provide and improve our services, provide marketing assistance, process payments and refunds, carry out surveys, provide customer service and handle claims. These third parties have access to personal information needed to perform their functions but may not use it for other purposes. We may use the information we receive from third parties to supplement, improve and add to our databases of customer details, and for purposes such as credit checking and fraud prevention.
We may share information that we hold about you (for example, your email address and information about your purchases) with third parties that also hold your information or have an existing online relationship with you in order to identify you and to enable PKA to provide you with relevant marketing online. For instance, we may share your information with social networking sites such as Facebook, Instagram, Twitter, YouTube and Google so that they can identify you as a customer of ours and can tailor the marketing we send you via their sites, applications, and products.
We may pass your details to a secure server hosted by our trusted third party for the purpose of improving the quality and accuracy of our database. The use of the data captured during a visitor's journey through our site to enable functionality, analytics, and marketing communications).
We may pass personal information to external agencies and organisations (including the police and other law enforcement agencies) for the purpose of preventing and detecting fraud (including fraudulent transactions) and criminal activity. These external agencies may check the information we give them against public and private databases and may keep a record of such checks to use in future security checks. We may also disclose personal information to the police and other law enforcement authorities in connection with the prevention and detection of crime.
We may pass personal information to our insurers in the event that a claim is made or could be made against us.
In the event that we sell or buy any business or assets, we may disclose personal information held by us to the prospective seller or buyer of such business or assets. If we or substantially all of our assets are acquired by a third party (or subject to a reorganisation within our corporate group), personal information held by us will be one of the transferred assets.
We may pass your personal information to third parties if we are under a duty to disclose or share your personal information in order to comply with any legal obligation (including in connection with a court order), or in order to enforce or apply any agreements we have with or otherwise concerning you (including agreements between you and us (or one or more of our affiliates); or to protect our rights, property or safety or those of our customers, employees or other third parties.
We may share anonymous or aggregate data (such as aggregated statistics or other anonymised data) with third parties.

(a) Links to external sites

We may provide links to the websites of other partners from our website. Your use of those websites is subject to the terms of use and policies available on those websites.

From time to time we may also establish relationships with third parties that will enable you to access the websites or applications (such as video players) of such third parties directly from our own websites or applications. Each third party operates its own policy regarding the processing of personal information and the use of cookies on its website(s) or through its applications and you are advised to read the third party's privacy policy and cookies policy.

Please note that third party websites and applications are not under our control. When you click through to these websites or access these applications you leave the area controlled by us. We do not accept responsibility or liability for any issues arising in connection with the third party's use of your data (including your personal information).

8. Where will your personal information be processed?

We will take reasonable steps and implement appropriate measures to ensure that your personal information is adequately protected in accordance with the law.

These measures generally include either:

Transferring personal information to countries that have been deemed to provide an adequate level of protection for personal information by the European Commission; or
Transferring personal information where the recipient has agreed to a European Commission approved data transfer agreement in the form of the standard contractual clauses.
Occasionally, we may transfer your personal information in circumstances where there are no adequate safeguards where this is permitted by data protection law.

9. Your rights

You have the right to ask us to:

Confirm what personal information we hold about you and provide you with a copy of that data;
Correct any personal information that is inaccurate;
Remove your personal information where there is no good reason for us to continue to hold that data;
Temporarily stop using your information if you are questioning our right to use that data;
Stop using your personal information unless we can demonstrate a valid reason why we need to continue to hold that data e.g. to support a product warranty;
Stop using your personal information to send you marketing materials such as our catalogue, marketing email, discounts or vouchers.
Provide you with the personal information that you have provided to us, in a structured and commonly-used electronic format, or transmit that information directly to another company if that is technically feasible. This applies where we are using your personal information on the basis of your consent or because it is necessary to perform a contract with you (see How do we use your personal information, above).

Our security procedures mean that we may request proof of identity before we are able to disclose your personal information to you or comply with other requests.

We want to make sure that the personal information we hold about you and your preferences as to how we contact you are accurate and up to date. If any of the details are incorrect, please let us know (details below) and we will amend them.

You also have the right to make a complaint to the Information Commissioner's Office if you're not happy with how we've handled your personal information. You can contact the supervisory authority at:

Email: casework@ico.org.uk
Phone: 0303 123 1113 (local rate) or 01625 545 745
Post: Information Commissioner's Office Wycliffe House Water Lane Wilmslow, Cheshire SK9 5AF
Website: www.ico.org.uk

10. How to contact us?

To update your details or ask for a copy of your personal information:

You can call us on: 01229 870168
You can write to us at Customer Service team, Sowerby Woods Industrial Estate,Barrow-in-Furness, Cumbria, LA14 4QR
The Data Protection Officer can be contacted on sales@pka-company.co.uk or you can write to them at the address above.

11. Protecting your personal information

The transmission of information via the internet is not completely secure; this risk is common across the internet and not specific to our services. We cannot guarantee the security of your data (including your personal information) transmitted to our services; any transmission is at your own risk.

It is important for you to protect against unauthorised access to your password and to your computing device. Be sure to sign off and close your browser when you have finished your session. This will help to ensure that others do not access your personal information if you share your computing device or use a computing device in a public place such as a library or internet cafe.

12. Updates to this Privacy Policy

We may update this Privacy Policy from time to time. The latest version of this notice will be posted on our website. 11/2023